Case Study - Cosmetics 27

What you will find:

I - EXECUTIVE SUMMARY

II - THE CHALLENGE

III - OUR APPROACH IV - KEY SUCCESS FACTORS

V - TESTIMONIALS

EXECUTIVE SUMMARY - Cosmetics 27

Client Objective

Cosmetics 27, a high-end natural skincare brand with science-backed formulas and patented ingredients, needed help getting into top department stores to build their reputation and reach customers who care about quality skincare.

Our Solution

Beauty Expert Consulting used its Retail Access Program to open doors at top department stores. We used our strong relationships with buyers and deep market knowledge to get Cosmetics 27 into France's best retail locations and create paths to international markets.

Key Results

• Successfully secured placements in 4 high-profile luxury retail environments in under 7 months

• Established brand presence in Galeries Lafayette (3 months), Printemps (6 months), La Samaritaine (6 months), and China market entry (7 months)

• Created an accelerated market entry timeline compared to industry average (12-18 months)

• Positioned Cosmetics 27 alongside established luxury skincare brands, elevating its market perception

Made available at 4 premium retail locations:

1. Galeries Lafayette (France): Luxury Department Store

2. Le Bon Marché (France): Luxury Department Store

3. La Samaritaine (France) : Luxury Department Store

4. Large distributor in China : Luxury retail chains and online placements

ABOUT COSMETICS 27

Founded By	Michèle Evrard, pharmacist and expert in R&D and cosmetology
Brand Philosophy	"Empower Your Skin" - developing regenerative skincare that helps skin regain its natural self-regenerating capabilities
Product Innovation	Patented CICA-MA2® Complex derived from Centella Asiatica plant
Positioning	Premium natural, science-backed skincare at the intersection of clean beauty and proven efficacy
Target Market	Premium skincare consumers seeking effective, clean formulations

Cosmetics 27 represents the next generation of regenerative skincare, with formulations containing up to 25% active ingredients and over 92% natural origin ingredients. The brand pioneered the concept of "clean cosmeceuticals," bringing together green chemistry, sustainability, and clinically-proven results.

THE CHALLENGE

Cosmetics 27 faced several strategic challenges that required expert navigation to realize their full market potential:

Crowded Market

• The natural skincare market is packed with brands all fighting for limited shelf space

• Department stores usually favor big, well-known global brands

  
  

Complex Retail Relationships

• Each department store has its own way of working with brands

• Store buyers see hundreds of new brands every month

  
  

Different International Markets

• Each country has its own rules, cultural needs, and ways of doing business

• Entering foreign markets requires knowing the local retail landscape

• A brand's image needs to be adjusted for what customers in each market want

  
  

While Cosmetics 27 had excellent products with unique science behind them, turning great products into great retail presence needed insider knowledge and strong industry connections.

OUR APPROACH

Beauty Expert Consulting implemented our proprietary Strategic Retail Access Program, a comprehensive methodology developed through decades of industry experience:

1. Brand Story Development

• Carefully reviewed what makes Cosmetics 27 special and different

• Identified key selling points: their patented CICA-MA2® Complex, natural technology, and proven results

• Created compelling presentation materials highlighting the science behind the products

  
  

2. Finding the Right Retail Partners

• Used our strong network to find the best stores for the brand

• Analyzed premium store's to make sure they matched Cosmetics 27's positioning

• Made a step-by-step plan for which stores to approach first, second, and so on

  
  

3. Meeting with Store Buyers

• Called on our existing relationships with important store buyers and directors

• Got meetings with the right decision-makers at each target store

• Presented Cosmetics 27 in ways that showed how it would fit each store

  
  

4. Making the Deal

• Used our experience with each store's contract practices to negotiate good terms for the brand

• Negotiated agreements that optimized Cosmetics 27's visibility

• Handled practical details like inventory planning and how products would be displayed

  
  

5. Launch and Growth

• Trained store staff so they could explain the products well to customers

• Communicated with store teams to track how products were performing

• Managed negotiation to set up merchandising ideas and sales incentives

KEY SUCCESS FACTORS

Beauty Expert Consulting's ability to deliver exceptional results for Cosmetics 27 was driven by several key factors:

Strong Store Buyer Relationships

Our team has built trusted relationships with the people who decide which brands get shelf space in top stores. We've spent years building these connections and have a reputation for bringing only the best brands to stores. These relationships opened doors for Cosmetics 27 that would normally be hard to access.

Knowing How to Position Brands

We recognized that Cosmetics 27's strength is its combination of natural ingredients and scientific results. By focusing on their special CICA-MA2® Complex and green technology, we created a story that got retail buyers excited about adding something new to their beauty departments.

Understanding Each Store's Needs

We know what each department store is looking for in their beauty section. This helped us present Cosmetics 27 not just as another skincare line, but as something that would add value to each store's specific beauty offering and attract their customers.

Expert Launch Management

Our team handled all the moving parts of launching in multiple stores at once. From making sure products arrived on time to training store staff, we made sure everything went smoothly, showing stores that Cosmetics 27 is a professionally run brand that meets high standards.

Global Market Know-How

Our team's experience in international markets, especially China, helped navigate different countries' rules and requirements. This was particularly helpful in speeding up the brand's international growth while keeping its image consistent across different markets.

Impact and results

Words from Cosmetics 27 and retail partners

Michèle Evrard, Founder of Cosmetics 27: “Beauty Expert Consulting arranged key introductions to department store buyers that would have been difficult for us to access independently. Their knowledge of the retail landscape saved us time and helped us avoid common pitfalls. The team presented our scientific formulations in practical terms that made sense to retail partners.”

Laura, Beauty Buyer at Galeries Lafayette: “The presentation for Cosmetics 27 was well-prepared and addressed our specific requirements. Beauty Expert Consulting provided all necessary information upfront, which simplified our evaluation process. The onboarding was handled efficiently with good attention to operational details.