Case Study: Cosmetics 27
Dernière mise à jour : 3 oct.
How Cosmetics 27 secured 4 premium retail placements in under 7 months with Beauty Expert Consulting: Galeries Lafayette, Printemps, La Samaritaine and a market entry in China.
Executive summary: Cosmetics 27
Client objective
Cosmetics 27, a high-end natural skincare brand with science-backed formulas and patented ingredients, needed help getting into top department stores to build its reputation and reach customers who care about quality skincare.
Our solution
Beauty Expert Consulting used its Retail Access Program to open doors at top department stores. We relied on our strong relationships with buyers and our deep market knowledge to bring Cosmetics 27 into France's best retail locations and to create paths to international markets.
Key results
Placements secured in 4 high-profile luxury retail environments in under 7 months.
Brand presence established at Galeries Lafayette (3 months), Printemps (6 months), La Samaritaine (6 months) and China market entry (7 months).
An accelerated market entry timeline compared to the industry average of 12 to 18 months.
Cosmetics 27 positioned alongside established luxury skincare brands, elevating its market perception.
Available in 5 premium retail locations
Galeries Lafayette (France): luxury department store
Printemps (France): luxury department store
Le Bon Marché (France): luxury department store
La Samaritaine (France): luxury department store
A large distributor in China: luxury retail chains and online placements
About Cosmetics 27
Founded by | Michèle Evrard, pharmacist and expert in R&D and cosmetology |
Brand philosophy | "Empower Your Skin": regenerative skincare that helps skin regain its natural self-regenerating capabilities |
Product innovation | Patented CICA-MA2® Complex derived from Centella Asiatica |
Positioning | Premium natural, science-backed skincare at the intersection of clean beauty and proven efficacy |
Target market | Premium skincare consumers seeking effective, clean formulations |
Cosmetics 27 represents the next generation of regenerative skincare, with formulations containing up to 25% active ingredients and over 92% natural origin ingredients. The brand pioneered the concept of "clean cosmeceuticals", bringing together green chemistry, sustainability and clinically proven results.
The challenge
Cosmetics 27 faced several strategic challenges that required expert navigation to realize its full market potential:
Crowded market
The natural skincare market is packed with brands fighting for limited shelf space.
Department stores usually favor big, well-known global brands.
Complex retail relationships
Each department store has its own way of working with brands.
Store buyers see hundreds of new brands every month.
Different international markets
Each country has its own rules, cultural needs and ways of doing business.
Entering foreign markets requires knowing the local retail landscape.
A brand's image needs to be adjusted to what customers in each market want.
Cosmetics 27 had excellent products with unique science behind them, but turning great products into a great retail presence required insider knowledge and strong industry connections.
Our approach
Beauty Expert Consulting implemented its Strategic Retail Access Program, a methodology built on decades of industry experience:
1. Brand story development
Reviewed what makes Cosmetics 27 special and different.
Identified the key selling points: the patented CICA-MA2® Complex, natural technology and proven results.
Created compelling presentation materials highlighting the science behind the products.
2. Finding the right retail partners
Used our network to find the best stores for the brand.
Analyzed premium stores to make sure they matched Cosmetics 27's positioning.
Built a step-by-step plan defining which stores to approach first, second and so on.
3. Meeting with store buyers
Called on our existing relationships with key store buyers and directors.
Secured meetings with the right decision-makers at each target store.
Presented Cosmetics 27 in a way that showed how it would fit each store.
4. Making the deal
Used our experience of each store's practices to negotiate the right terms for the brand.
Negotiated agreements that optimized Cosmetics 27's visibility.
Handled practical details such as inventory planning and product display.
5. Launch and growth
Trained store staff so they could explain the products well to customers.
Worked with store teams to track product performance.
Set up merchandising ideas and sales incentives.
Key success factors
Beauty Expert Consulting's ability to deliver these results for Cosmetics 27 was driven by several key factors:
Strong store buyer relationships
Our team has built trusted relationships with the people who decide which brands get shelf space in top stores. These connections, built over years, and our reputation for bringing only the best brands opened doors for Cosmetics 27 that would normally be hard to access.
Knowing how to position brands
Cosmetics 27's strength is its combination of natural ingredients and scientific results. By focusing on the CICA-MA2® Complex and green technology, we created a story that got retail buyers excited about adding something new to their beauty departments.
Understanding each store's needs
We know what each department store is looking for in its beauty section. This helped us present Cosmetics 27 not as another skincare line, but as a real addition to each store's beauty offer.
Expert launch management
Our team handled all the moving parts of launching in several stores at once, from on-time deliveries to staff training, showing stores that Cosmetics 27 is a professionally run brand that meets high standards.
Global market know-how
Our experience in international markets, especially China, helped navigate each country's rules and requirements, speeding up the brand's international growth while keeping its image consistent.
Impact and results
Words from Cosmetics 27 and its retail partners
Michèle Evrard, Founder of Cosmetics 27 "Beauty Expert Consulting arranged key introductions to department store buyers that would have been difficult for us to access independently. Their knowledge of the retail landscape saved us time and helped us avoid common pitfalls. The team presented our scientific formulations in practical terms that made sense to retail partners."
Laura, Beauty Buyer at Galeries Lafayette "The presentation for Cosmetics 27 was well prepared and addressed our specific requirements. Beauty Expert Consulting provided all necessary information upfront, which simplified our evaluation process. The onboarding was handled efficiently with good attention to operational details."
Ready to enter premium retail?
Read the launch stories behind this case study: Cosmetics 27 at Galeries Lafayette and Cosmetics 27 at La Samaritaine. Let's talk about your next launch.