Cosmetics 27 Launches at Galeries Lafayette Haussmann
Cosmetics 27, the Parisian regenerative skincare brand, has launched at Galeries Lafayette Haussmann, in the Wellness Galerie, the store's space dedicated to beauty and well-being. The launch was structured by Beauty Expert Consulting and opened the brand's run in Paris department stores.
Baume 27, Crème 27, Huile 27 and Pure 27. Images: Cosmetics 27.
The Wellness Galerie, Paris's flagship address for well-being
Opened in 2022 in the lower level of the Coupole store, the Wellness Galerie spans 3,000 m² and was presented by Galeries Lafayette as the first space in Europe entirely dedicated to wellness. It brings together skincare, treatments, sport and relaxation under one roof, in one of the most visited department stores in the world.
For a brand built on regenerative science, this setting is a statement: Cosmetics 27 sits where Parisian clients come to look after their skin in a holistic way.
Cosmetics 27 on shelf at the Wellness Galerie, Galeries Lafayette Haussmann.
Galeries Lafayette Haussmann, Paris. Photo: Arthur Weidmann, Wikimedia Commons (CC BY-SA 4.0).
Who is Cosmetics 27?
Founded by pharmacist Michèle Evrard, Cosmetics 27 develops regenerative skincare that helps skin regain its natural ability to renew itself. Its signature is the patented CICA-MA2® Complex, derived from Centella Asiatica, in formulas with up to 25% active ingredients and more than 92% natural origin ingredients. The brand calls it "clean cosmeceuticals": green chemistry, sustainability and clinically proven results.
Why science-backed clean skincare wins in Paris
Proof over promises: Parisian clients expect visible results and clear active ingredients.
Clean and efficacy together: the fastest growing segment combines natural origin and clinical performance.
Department stores as a stage: a Galeries Lafayette listing gives a young brand credibility with clients and with other retailers.
How Beauty Expert Consulting built the launch
Retailer selection: identifying the Wellness Galerie as the right space for a regenerative skincare brand.
Pitch and negotiation: presenting the brand's science in terms that speak to buyers, and structuring the listing.
Assortment: selecting the hero references for the Galeries Lafayette client.
Launch coordination: aligning brand, store teams and logistics for opening day.
The first step of a wider rollout
Galeries Lafayette opened the way for Cosmetics 27 in Paris: the brand then arrived at La Samaritaine and entered China. The full story is told in our Cosmetics 27 case study.
One department store opened the door to the next ones.
FAQ
Where can I buy Cosmetics 27 in Paris?
Cosmetics 27 is available at the Wellness Galerie of Galeries Lafayette Haussmann, and in Paris at La Samaritaine.
What is Cosmetics 27 known for?
Regenerative skincare founded by pharmacist Michèle Evrard, built on the patented CICA-MA2® Complex, with up to 25% active ingredients and over 92% natural origin ingredients.
How can a skincare brand get listed at Galeries Lafayette?
A clear positioning, proof of performance and a structured launch plan make the difference. Beauty Expert Consulting supports brands from retailer selection to launch.
Launching your skincare brand in Paris?
Beauty Expert Consulting opens the doors of leading retailers for premium beauty brands. Discover how we launched Lattafa in 420 Druni stores in Spain and Flora Lab Paris at Galeries Lafayette. Let's talk about your next launch.
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