Flora Lab Paris Launches at Galeries Lafayette Haussmann
Updated: Oct 2
Flora Lab Paris, the luxury haircare brand that treats the scalp like skin, has opened a corner and a Hair Spa at Galeries Lafayette Haussmann, in the Wellness Galerie. The launch was structured by Beauty Expert Consulting.
Serum N°1 Scalp Balance, Intensive Repair Hair Mask, Miracle Oil N°1 and Fortifying Shampoo. Images: Flora Lab Paris.
A Hair Spa inside Europe's first wellness department
The Wellness Galerie of Galeries Lafayette Haussmann spans 3,000 m² in the lower level of the Coupole store and gathers skincare, treatments and relaxation. Flora Lab Paris brings something new to it: a corner where clients discover the range, and a Hair Spa where they experience the brand's scalp rituals.
The Flora Hair Spa corner at the Wellness Galerie, Galeries Lafayette Haussmann.
Galeries Lafayette Haussmann, Paris. Photo: Arthur Weidmann, Wikimedia Commons (CC BY-SA 4.0).
Who is Flora Lab Paris?
Founded in Paris in 2022 by Nikolina Kišić Mamić, whose career was shaped by years at L'Oréal and a family salon tradition, Flora Lab Paris describes itself as "Molecular Skin Therapy for Hair". The idea: the scalp is skin, and a healthy scalp is the foundation of stronger, more beautiful hair. The range spans serums, boosters, masks and perfumed hair oils, delivered through a signature Hair Spa ritual.
Why scalp care is winning in premium retail
Skinification of hair: clients now apply to their scalp the same expectations as to their face.
Experience in store: a Hair Spa turns a product discovery into a ritual, and a ritual into loyalty.
Few true specialists: a patented, scalp-first concept stood out on department store floors.
How Beauty Expert Consulting built the launch
Retailer selection: targeting premium Paris department stores with a wellness offer.
Concept and negotiation: presenting a corner plus Hair Spa format and structuring the listing.
Assortment: selecting the hero references and rituals for the Galeries Lafayette client.
Launch coordination: aligning brand, store teams and treatment set-up for opening.
Part of a wider rollout
Galeries Lafayette is part of a fast sequence for Flora Lab Paris: La Samaritaine and Le Bon Marché in Paris, then Harrods in London. The full story is told in our Flora Lab Paris case study.
From one Paris corner to London's most famous department store.
FAQ
Where can I find Flora Lab Paris in Paris?
Flora Lab Paris has a corner and Hair Spa at the Wellness Galerie of Galeries Lafayette Haussmann, and is also available at Le Bon Marché and La Samaritaine.
What is Flora Lab Paris known for?
Luxury scalp and hair care that applies skincare science to the scalp: serums, boosters, masks and perfumed hair oils, delivered through a signature Hair Spa ritual.
How can a haircare brand get listed in a Paris department store?
A differentiating concept, an in-store experience and a structured launch plan make the difference. Beauty Expert Consulting supports brands from retailer selection to launch.
Launching your haircare brand in Paris?
Beauty Expert Consulting opens the doors of leading retailers for premium beauty brands. Discover how we launched Cosmetics 27 at Galeries Lafayette and Cosmetics 27 at La Samaritaine. Let's talk about your next launch.
Comments