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Case Study - Flora Lab Paris

  • Writer: James Desindes
    James Desindes
  • Mar 17
  • 2 min read

Updated: Mar 26


What you will find:



Cover of the Flora Lab Paris case study and success story, featuring the brand's logo, luxury haircare theme, and highlights of its expansion into premium retailers in France and the UK

Flora Lab Paris is a luxury haircare brand that takes a revolutionary approach to scalp health, blending cutting-edge science with sensory experiences.


Established in Paris in 2022, the brand applies skincare-inspired techniques to scalp treatment, believing that a healthy scalp is the foundation for stronger, more beautiful hair.


Industry

Luxury Haircare & Scalp Wellness

Company Size

Boutique Brand

Headquarters

Paris, France

Focus

Scalp Microbiome Health, Hair Spa Innovation

Products

High-performance haircare, Clean, Vegan, Multi-Step Haircare, Exclusive Fragrances


Flora’s success story at a glance


Made available at 6 retailers:


Flora Lab Paris products displayed in top luxury retailers, including La Samaritaine, Galeries Lafayette, Le Bon Marché, and Harrods, showcasing premium placement and brand exclusivity


How BEC made that happen:


  • Strategic Sales Approach: targeting exclusive partnerships whith premium locations to create attraction on the French & UK markets.

  • High-Value Networking: from premium SPAs and luxury departments stores. 

  • End-to-End Sales Management: from first contact to in-store deployment.

  • Innovative Retail Experience: Secured prime placements creating a real innovative Hair SPA experience within department stores.


Deployment timeline:

Visual representation of Flora Lab Paris' deployment timeline, illustrating key milestones from negotiation to securing placements in top luxury retailers like La Samaritaine, Galeries Lafayette, Le Bon Marché, and Harrods.

Why retailers chose Flora Lab Paris? 


Flora Lab Paris quickly became a sought-after brand among luxury retailers. The key drivers of success included:


  • Strong USPs: A patented, unique concept with little competition at launch. (Beauty Expert Consulting connected the brand team with premium PR and Digital Marketing agencies.)

  • Compelling Brand Narrative: Beauty Expert Consulting crafted a persuasive story that resonated with retail buyers. (Beauty Expert Consulting acted as the market brand ambassador, creating a compelling narrative for retail buyers.)

  • Strategic Marketing & PR: Early investment in digital marketing and premium PR partnerships strengthened brand awareness.(Beauty Expert Consulting and Flora Lab opened in 4 months the department stores La Samaritaine, Galeries Lafayette, Le Bon Marché and then Harrods after 6 months.)



Impact and results

Words from Flora and retail partners


Lucia, Skincare Buyer at Galeries Lafayette: “Flora Lab Paris brings true innovation to our premium haircare offering. It is always a pleasure to work with Marilyn and the Beauty Expert Consulting team, as they understand our expectations perfectly, allowing us to build a strong partnership.”

Nikolina Kisic Mamc, Founder & CEO of Flora Lab Paris: “Beauty Expert Consulting took us from having big retail dreams to seeing our products on major shelves across France and the UK. Their team knew exactly how to position Flora Lab and speak the language of retailers. Thanks to their guidance, we didn’t just get our foot in the door—we made an impact that retailers couldn’t ignore.”

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