Oryza Lab Launches at Bloomingdale's in the United States
Oryza Lab, the rice-based skincare brand born in Comporta and made in France, has launched in the United States at Bloomingdale's, in the Beautyspace corners of 5 stores, from September 2025. The launch was structured by Beauty Expert Consulting.
Oryza Lab Essential Cream, Perfecting Serum and Revitalizing Serum. Image: Oryza Lab.
Beautyspace, the gateway to US department stores
Beautyspace, formerly the US wholesale division of Space NK, was acquired by PCA Companies in 2024. It curates around 150 prestige beauty brands and runs more than 750 points of distribution across Bloomingdale's, Nordstrom, Macy's, Dillard's, Walmart and Nordstrom Rack.
For a European brand, this model is a shortcut: one partner, one assortment and one field team give access to the beauty floors of America's best known department stores. Oryza Lab is now in 5 Bloomingdale's stores and online on bloomingdales.com.
Oryza Lab in the Beautyspace corners at Bloomingdale's. Image: Beauty Expert Consulting.
Bloomingdale's, Lexington Avenue, New York. Photo: Ajay Suresh, Wikimedia Commons (CC BY 2.0).
Who is Oryza Lab?
Oryza Lab was born in Comporta, on the Portuguese coast south of Lisbon, among the rice fields that surround the Quinta da Comporta hotel. The brand was founded by Marianne Brass, an expert in skincare development, and Miguel Cancio Martins.
Its signature is rice in every formula: nine rice-derived actives, from rice bran oil and rice water to rice peptides and rice inositol. The products are made in France, vegan and 90.5% to 100% of natural origin. Icons include the Perfecting Peel and the Cleansing Oil, alongside the Fundamental Serum, the Beauty Oil and the Essential Cream. The brand also runs a boutique and spa in Paris.
Why clean European skincare is winning in the US
Ingredient stories that travel: American beauty clients look for a clear signature ingredient, and rice speaks to both efficacy and gentleness.
Made in France credentials: French formulation remains a strong mark of quality for US prestige skincare buyers.
Clean and vegan by design: short, transparent formulas match the expectations of department store clients who read labels.
How Beauty Expert Consulting built the launch
Partner selection: identifying Beautyspace as the right platform to enter US department stores without opening an American subsidiary.
Negotiation: structuring the listing and the first doors with the Beautyspace teams.
Assortment: selecting the hero references best suited to American clients.
Launch coordination: aligning brand, partner and logistics for the first 5 Bloomingdale's stores.
Part of a wider international rollout
The US launch builds on Oryza Lab's French distribution, developed with Beauty Expert Consulting at Galeries Lafayette, Nocibé and Oh My Cream.
From Paris to New York, Oryza Lab is taking rice-based skincare to the world's leading beauty floors.
FAQ
Where can I buy Oryza Lab in the United States?
Oryza Lab is available in 5 Bloomingdale's stores, in the Beautyspace corners, and online on bloomingdales.com.
What is Oryza Lab known for?
Rice-based skincare born in the rice fields of Comporta, Portugal, and made in France: vegan, clean formulas built on nine rice-derived actives, with the Perfecting Peel and the Cleansing Oil as signature products.
How can a European skincare brand enter the US market?
A clear positioning, a retail partner with national reach and a structured launch plan make the difference. Beauty Expert Consulting supports brands from partner selection to launch.
Expanding your beauty brand in the US or Europe?
Beauty Expert Consulting opens the doors of leading retailers for premium beauty brands. Discover how we launched Cosmetics 27 at La Samaritaine, Lattafa in 420 Druni stores in Spain, and read our Cosmetics 27 case study.
Let's talk about your next launch.
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