Launch of Darling at Printemps Haussmann

Darling shines bright at Printemps Beauté Haussmann Paris!

We’re thrilled to share that Darling, the premium Italian suncare brand, has officially arrived at Printemps Beauté Haussmann in Paris. This spring marks the brand’s much-anticipated Parisian debut, now showcased on the ground floor of the iconic department store.

Already a favorite among beauty enthusiasts in more than 20 countries – from Luisaviaroma and Rinascente to Niche Beauty, Globus, and more – Darling continues its global expansion, bringing its radiant Italian touch to France.

About Darling

Darling is much more than a suncare brand – it’s a true lifestyle experience. Combining high-performance protection with skincare benefits and a luxurious sensory appeal, Darling redefines the way we approach sun protection. Each formula blends clean ingredients, advanced UV filters, and refined textures that leave the skin nourished, hydrated, and beautifully luminous.

Why Visit Us at Printemps?

At Printemps Beauté Haussmann, visitors can now discover the full Darling collection, from its signature SPF products to its after-sun essentials. Whether you’re preparing for your next getaway or simply looking to elevate your daily skincare ritual, Darling offers the perfect combination of efficacy, elegance, and pleasure.

An expert team will be on hand to guide you through the range and help you find the products best suited to your skin type and lifestyle.

A New Chapter in Premium Suncare

This launch marks another exciting milestone in our mission to bring innovative, clean, and lifestyle-driven beauty brands to top-tier retail destinations.

We warmly invite you to visit Printemps Beauté Haussmann and discover Darling – where sun protection meets Italian sophistication.

☀️ Get ready to fall in love with the art of sun care.