HUYGENS Paris Launches at Skins Cosmetics in Amsterdam
HUYGENS Paris, the natural skincare and aromatherapy house born in the Marais, has launched at Skins Cosmetics, the Dutch pioneer of niche beauty, in Amsterdam. The launch was structured by Beauty Expert Consulting.
HUYGENS Paris natural skincare. Image: HUYGENS.
Skins Cosmetics, the Dutch reference for niche beauty
When it opened in 2000, Skins Cosmetics was the first store in the Netherlands to sell exclusively niche brands that were not yet available in the country. Its Amsterdam boutiques, on Runstraat in the Nine Streets and at Hotel Conservatorium, are known for curated perfume, skincare and makeup from international houses, with expert advice and service.
Skins Cosmetics, Amsterdam.
HUYGENS Paris on shelf at Skins Cosmetics, November 2023. Photo: HUYGENS.
Who is HUYGENS Paris?
Founded in 2013 in the Marais in Paris by Daan Sins and Sébastien Guerra, HUYGENS combines natural actives with cosmetic expertise. The house draws on aromatherapy: clients can personalize their skincare with essential oils. Its formulas are Cosmos-certified, vegan and made in France, and the brand now runs boutiques in Paris, Tokyo, Singapore, Taipei and Kuala Lumpur.
Why natural French skincare wins in the Netherlands
Natural and effective: Dutch clients look for clean formulas that still deliver results.
French expertise: made in France remains a strong mark of quality in European beauty.
Niche over mass: curated retailers like Skins reward brands with a real story and a sensory signature.
How Beauty Expert Consulting built the launch
Retailer selection: identifying Skins Cosmetics as the right niche partner in the Netherlands.
Pitch and negotiation: presenting HUYGENS's natural and aromatherapy positioning, and structuring the listing.
Assortment: selecting the references best suited to Skins's clients.
Launch coordination: aligning brand and retailer teams for the opening.
A step in European expansion
Skins Cosmetics gives HUYGENS Paris a presence in one of Europe's most demanding niche beauty markets, alongside its own boutiques in Paris and Asia.
From the Marais to the Amsterdam canals.
FAQ
Where can I buy HUYGENS in the Netherlands?
HUYGENS Paris is available at Skins Cosmetics, the Dutch niche beauty retailer, in its Amsterdam boutiques and online.
What is HUYGENS Paris known for?
Natural, Cosmos-certified skincare and aromatherapy made in France, with essential oils that clients can use to personalize their care.
How can a niche beauty brand get listed at Skins Cosmetics?
A distinctive, premium concept and a clear launch plan make the difference. Beauty Expert Consulting supports brands from retailer selection to launch.
Launching your beauty brand in Europe?
Beauty Expert Consulting opens the doors of leading retailers for premium beauty brands. Discover how we launched Lattafa in 420 Druni stores in Spain and Aurezzi at Prince Pharmacy in London. Let's talk about your next launch.
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