Touch of Oud Launches at Galeries Lafayette Champs-Élysées
Updated: 5 days ago
Touch of Oud, the Dubai fragrance house dedicated to oud, has launched at Galeries Lafayette Champs-Élysées in Paris. The launch was structured by Beauty Expert Consulting and brings the brand to one of the most visited avenues in the world.
Galeries Lafayette Champs-Élysées, a concept store on the world's most famous avenue
Opened in March 2019 at 60 avenue des Champs-Élysées, in a 1932 Art Deco building redesigned by the BIG agency, Galeries Lafayette Champs-Élysées is a curated concept store of around 6,800 m² over four levels. It speaks to an international, trend-led clientele, a natural audience for niche perfumery.
Galeries Lafayette Champs-Élysées, Paris. Photo: Thomon, Wikimedia Commons (CC BY-SA 4.0).
A launch that keeps growing
On 19 December 2025, the founder of Touch of Oud joined Beauty Expert Consulting at Galeries Lafayette Champs-Élysées for the press day. The brand then took center stage again with in-store activations, from 14 to 28 April 2026 and in September 2026, when its new fragrance Ward sold out in one week and the activation was extended to 21 September.
Who is Touch of Oud?
Born in Dubai, Touch of Oud reinterprets the centuries-old tradition of oud for today's fragrance lovers. Its Extraits de Parfum balance this resinous, deep ingredient with florals, spices, citrus and smooth amber woods, from transparent, modern interpretations to richer compositions.
Lemar, Al Majd, Salwan and Jelood, Extraits de Parfum. Images: Touch of Oud.
Why oud is winning in Paris
Renewed interest: oud has become a central note in global niche perfumery.
Depth and wearability: modern blends make oud approachable for new audiences.
Paris as a stage: a Champs-Élysées listing gives a niche house international visibility.
How Beauty Expert Consulting built the launch
Retailer selection: targeting Galeries Lafayette Champs-Élysées for its international clientele.
Pitch and negotiation: presenting the house's oud signature and structuring the listing.
Assortment: selecting the Extraits best suited to the store's clients.
Launch coordination: aligning brand, store teams and visual merchandising for opening.
Part of a wider European rollout
The Champs-Élysées launch is part of a broader rollout led with Beauty Expert Consulting: Fragrance Passion in France, Julia in Spain and Missala in Poland.
From Dubai to the Champs-Élysées, oud finds its Paris address.
FAQ
Where can I buy Touch of Oud in Paris?
Touch of Oud is available at Galeries Lafayette Champs-Élysées, 60 avenue des Champs-Élysées, and in France at Fragrance Passion niche perfumeries.
What is Touch of Oud known for?
Oud-based Extraits de Parfum from Dubai that balance oud with florals, spices, citrus and amber woods, such as Jelood, Lemar, Al Majd and Salwan.
How can a fragrance brand get listed at Galeries Lafayette?
A distinctive olfactory signature, a clear assortment and a structured launch plan make the difference. Beauty Expert Consulting supports brands from retailer selection to launch.
Launching your fragrance brand in Europe?
Beauty Expert Consulting opens the doors of leading retailers for premium beauty brands. Discover how we launched Lattafa in 420 Druni stores in Spain and Rouge Bunny Rouge at El Corte Inglés. Let's talk about your next launch.
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