Rouge Bunny Rouge Launches at Rinascente in Italy
Rouge Bunny Rouge, the selective makeup and fragrance house known for its Enchanted Garden universe, has launched at Rinascente, Italy's most iconic department store group, with a one-month podium in Rome and Turin, from September 8 to October 8, 2026. The launch was led by Beauty Expert Consulting.
The Rouge Bunny Rouge podium at Rinascente, September 2026.
Italy's iconic department store, since 1865
Founded in Milan in 1865, Rinascente is Italy's most famous department store group, with 9 stores across the country, including its flagships on Piazza del Duomo in Milan and Via del Tritone in Rome. Its beauty floors are where Italian shoppers and international visitors come to discover new selective brands.
For Rouge Bunny Rouge, Rinascente means immediate visibility in two key Italian cities, in front of one of the most demanding beauty clienteles in Europe.
Rouge Bunny Rouge on the window screens of Rinascente in Rome, September 2026.
A month centre stage in Rome and Turin
From September 8 to October 8, 2026, the brand took centre stage with a dedicated podium in Rinascente Rome and Turin, showcasing its lipsticks, complexion products and its signature rabbit sculptures. In Rome, the Rouge Bunny Rouge campaign also ran on the store's window screens, facing the street.
Who is Rouge Bunny Rouge?
Rouge Bunny Rouge was created in 2005 by Alexandra de Montfort, who previously worked for Yohji Yamamoto and Max Mara. The brand draws on Victorian fairy tales and the idea of an Enchanted Garden, a dreamlike world reflected in every product and every name.
Today the house presents itself as an Italian selective makeup and fragrance brand, with its headquarters in Italy. Its range covers lips, complexion and eyes, alongside a fragrance collection launched in 2012 that includes signatures such as Incognito, Embers, Tundra and Ink. Launching at Rinascente brings the brand home, in its own market.
Why selective makeup with a story is winning in Italy
Creative identity: Italian beauty clients value brands with a strong aesthetic and a story, a natural fit for the Enchanted Garden universe.
Trying before buying: a dedicated podium lets clients test textures and shades, which remains decisive in makeup.
Department stores as showcases: Rinascente attracts both Italian shoppers and international visitors, giving a brand national and international exposure at once.
How Beauty Expert Consulting built the launch
Retail strategy: identifying Rinascente as the right partner to showcase Rouge Bunny Rouge in Italy.
Buyer negotiations: structuring the launch and the activation in Rome and Turin with the Rinascente teams.
Training and merchandising: preparing the beauty advisors and the podium display.
In-store activation: coordinating the one-month presence in both stores.
Part of a wider European rollout
Rinascente is one step in a European plan. In Belgium, Rouge Bunny Rouge also joined Signature by ApriL Parfumerie in Liège in June 2026, with Beauty Expert Consulting.
From Rome to Liège, Rouge Bunny Rouge is building its presence in Europe's leading department stores and perfumeries.
FAQ
Where can I buy Rouge Bunny Rouge in Italy?
Rouge Bunny Rouge launched at Rinascente in September 2026, with a dedicated podium in Rome and Turin. The full range is also available on rougebunnyrouge.com.
What is Rouge Bunny Rouge known for?
A selective makeup and fragrance house built around the Enchanted Garden universe: refined lip, complexion and eye products, and a collection of fragrances such as Incognito, Embers, Tundra and Ink.
How can a beauty brand get listed at Rinascente?
A strong brand universe, a clear selective positioning and a structured launch plan make the difference. Beauty Expert Consulting supports brands from retail strategy and buyer negotiations to training, merchandising and in-store activation.
Expanding your beauty brand in Italy or Europe?
Beauty Expert Consulting opens the doors of Europe's leading retailers for premium beauty brands. Discover how we launched Darling at Printemps Haussmann and Touch of Oud at Galeries Lafayette Champs-Élysées, and read our Cosmetics 27 case study.
Let's talk about your next launch.
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